Fashion Marketing (AS)
The Associate of Science in Fashion Marketing degree program teaches students how to use textiles, color, and design to create visual merchandising campaigns. Business courses teach students how to develop, analyze, and implement effective sales strategies. They learn how to use computers for cost analysis, inventory control, and other store operations; and are instructed in the basics of merchandise economics, leadership skills, manufacturing, and store planning.
The objective of the Associate of Science in Fashion Marketing degree program is to offer students skill building in design, business, digital and industry-relevant areas as a means of preparing for entry-level positions.
Many students combine what they learn in the classroom with hands-on experience through part-time jobs and internships. In addition, students learn marketing promotion, buying techniques, and retail management. They will graduate prepared for entry-level positions in retail or wholesale sales and management, and as consultants and stylists for clothing wholesalers and manufacturers.
The Associate of Science in Fashion Marketing degree program lasts seven quarters and contains 112 credits, including 28 credits in Liberal Studies courses. The program can be completed in approximately 21 months and contains courses, including Fundamentals of Marketing, Sales Promotion, Retail Buying, and Merchandise Management.