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Associate of Science in Fashion Marketing

The Fashion Marketing program teaches students how to use textiles, color, and design to create visual merchandising campaigns. Business courses teach students how to develop, analyze, and implement effective sales strategies. They learn how to use computers for cost analysis, inventory control, and other store operations, and are instructed in the basics of merchandise economics, leadership skills, manufacturing, and store planning. Many students combine what they learn in the classroom with hands-on experience through part-time jobs and internships. In addition, students learn marketing promotion, buying techniques, and retail management. They will graduate prepared to enter entry-level positions in retail or wholesale sales and management, and as consultants and stylists for clothing wholesalers and manufacturers.