Fashion Marketing (BA)
The Fashion Marketing program prepares graduates for entry-level career opportunities in retail, marketing, and merchandising apparel and related products. The program emphasizes innovation and creativity with professional skills and technical knowledge necessary for successful entry into the apparel retail and marketing industry.
Fashion Marketing students acquire in-depth knowledge of the apparel industry and fashion cycles. Course work in fashion history and design, manufacturing, and sales provide a foundation in the evolution of the apparel industry. Students explore consumer behavior and its role in driving fashion trends and purchasing patterns. Standard business practices including visual display design, catalogue design, marketing, and advertising as well as business development and management are additional focal points.
Students graduate from this 36-month bachelor's degree program with the training and portfolio required for an entry-level position in retail management, retail buying, apparel and accessory product development, fashion event coordination, manufacturing, visual merchandising and distribution outlets within the fashion industry.