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Marketing

This major involves analysis of how businesses plan, organize, administer, and control their resources to achieve marketing objectives. Focus is placed on market forces, growth, and the survival of firms in competitive markets, and on the marketing strategy and tactics of the firm.

Students study the role of marketing in organizations and society and develop skills in market analysis, product and service development, pricing, advertising and promotion management, personal selling and sales management. They learn about the distinctive nature of marketing activities in consumer product, service, and business-to-business markets, and in the global economy.

The undergraduate Marketing program is distinctive in that students master the fundamentals of marketing. Furthermore, they build professional skills in a variety of active learning environments that incorporate teamwork, real world projects, analysis and decision making exercises, and student presentations. Most classes are taught by full-time faculty. The assortment of courses is broad and class sizes are small. Students are offered numerous enrichment activities, including membership in professional organizations.

The department also administers an internship program for seniors offering on-the-job experience for class credit.

• Accountancy
• Computer Information Systems
• Economics
• Finance
• Management
• Marketing
• Supply Chain Management
• Master of Business Administration
• Master of Business Administration Executive
• Master of Business Administration Online