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Marketing is the art of identifying consumer need and responding to demand. This is accomplished by ensuring that potential customers receive information about products and services, including benefits, price, and purchase points. Because marketing addresses the consumer on numerous levels, the study of marketing is interdisciplinary. A marketing degree combines classes in business, psychology, technology, statistics, graphic design, and eCommerce to provide students with a well rounded education.
Students with a marketing degree can assume a variety of positions in countless industries. These positions combine creativity with business acumen to offer students a number of satisfying careers. Potential careers include corporate marketing, advertising, sales, public relations, marketing management, retail merchandising, and promotional strategy.