Think you know design? The Logo Evolution
Challenge presents you with logo sets, taken from world reknowned
companies, and asks you to match each design version with the decade it
first appeared. Pay close attention to detail, good luck!
Question 1 of 10
These logos, from IBM, Ford, BMW and Mercedes are great examples of
how logos evolve along with the products and services of a company.
The more a company's core offering seems to change, the more their
logo does as well.
Details are your best friend in guessing the year these logos were
used by WalMart, Shell, Kodak and Pepsi. The logos for Pepsi and Kodak
offer great clues to the decade these logos represent.
Many times logos become increasingly complex as they are refined.
These logos from BMW, Canon, Kodak and Shell have all gone in the
opposite direction and have become more simplistic over time.
Design styles that influence logo creation are often heavily
determined by societal and world events. Looking at the logo from
Volkswagen especially, you may be able to guess what era these logos
appeared.
These logos from 3M, Kodak, Ford and Mercedes all hint at their age
due to their lack of color, but can you figure out which early decade
these logos arose?
Don't let colorful, intricate logos fool you! These logos from
Ford, Pepsi, Mercedes and IBM could all be precursors to today's
versions, or perhaps examples of these famous logos from the recent
past.
Just like fashion trends, design fads seem to come back around.
Perhaps this set of logos from BMW, Mercedes, Xerox and Canon hint at
the simple design impact seen in many logos today, or perhaps they're
from a different generation altogether.
If you are familiar with web design, you may notice that several of
these logos are incorporating popular design style seen online. Are
these logo versions from Volkswagen, 3M, Shell and Nike current, or
maybe just ahead of their time?